Best Lipstick Brands in Malaysia 2024 to Power Up Your Pout

Last updated: January 2024

Lipsticks not only define our lips, brightens our smile, and enhances our overall look. Moisture-rich lip products also protect our lips from the elements and provide hydration to prevent chapping or dry, cracked lips.

The right shade of lipstick can instantly make you feel more beautiful and confident. It can also lift our spirits, especially when we’re feeling stressed out and need a pick-me-up to help us get through the day.

The Best Lipstick Brands in Malaysia offer a wide array of colourful, hydrating, and flattering lip products that can complete your look and make you photo-ready any time, any day.

There’s really a lot to choose from, so we’ve selected 14 top brands and their bestsellers to help you grow your lippie collection.

Top 15 Lipstick Brands in Malaysia to Power Up Your Pout

1. Y. O.U

Bestseller: Rouge Power Matte Lip Cream

Y.O.U Rouge Power Matte Lip Cream - Lipstick Brands Malaysia

The Rouge Power Matte Lip Cream provides full coverage with vibrant red shades, a great selection for Raya celebration.

The texture is creamy with a matte finish that stays on the lips for up to 18 hours without drying the lips as it’s infused with nourishing ingredients such as manuka honey extract, making the lips smoother and softer.

The beautiful range of 6 shades gives us a variety of options and you can match your daily baju Raya perfectly. The affordable price tag makes it an even better value especially during this Raya period. It's a great choice for anyone who wants a lip colour that's bold, beautiful and comfortable to wear.

Get it at

Related: Best Lip Balms in Malaysia

2. O.TWO.O Cosmetics

Bestseller: O.TWO.O 2-in-1 Matte Lipstick & Liquid Lipstick

O.TWO.O 2-in-1 Matte Lipstick & Liquid Lipstick - Lipstick Brands Malaysia

O.TWO.O offers an extensive range of skin care and cosmetic products that look classy without a high price tag.

One of these is the 2-in-1 Matte Lipstick & Liquid Lipstick, which is available in 12 shades. It’s got a double head--one is a matte lip gloss and the other is a matte lipstick.

The formulation is highly pigmented and long-lasting. If you’re wanting to buy different shades of lipsticks and glazes but don’t want to break the bank, this product is for you.

Get your O.TWO.O 2-in-1 Matte Lipstick & Liquid Lipstick at

Recommended: Top Halal Cosmetics Brands in Malaysia

3. Rimmel

Bestseller: Rimmel Stay Matte Liquid Lip Colour

Rimmel Stay Matte Liquid Lip Colour - Lipstick Brands Malaysia

Rimmel is known as a drug store brand, but you really wouldn’t be able to tell because of its excellent products.

Its Stay Matte Liquid Lip Colour has become a crowd favourite in Malaysia because it’s a fantastic lip product for everyday use and it’s reasonably priced for a quality lipstick.

This liquid lipstick boasts a high-intensity colour and velvety matte finish. It’s comfortable to wear and doesn’t feel heavy on the lips.

It’s waterproof, touch-proof, and kiss-proof, lasts for hours, and yes, it really does stay matte.

Get your Rimmel Stay Matte Liquid Lip Colour at

4. Maybelline

Bestseller: Maybelline Color Sensational Powder Mattes Lipstick

Maybelline Color Sensational Powder Mattes Lipstick - Lipstick Brands Malaysia

Maybelline is another top global brand that makes high-quality beauty products accessible to everyone. It’s best known for its Great Lash mascara and lip balm, but its lipsticks have become beauty must-haves as well.

The Color Sensational Powder Mattes Lipstick, available in 17 shades, provides a dramatic and truly sensational effect.

This lipstick offers a powdery smooth matte finish with an intense colour payoff. It’s smudge-free and does a good job of keeping lips hydrated.

The Powder Mattes lipsticks are Maybelline’s most lightweight matte lipsticks with double the matte intensity.

Get your Maybelline Color Sensational Powder Mattes Lipstick at

5. Wardah Cosmetics

Bestseller: Wardah Exclusive Matte Lip Cream

Wardah Exclusive Matte Lip Cream - Lipstick Brands Malaysia

Wardah is an Indonesian brand that was established in 1995 and quickly gained a firm foothold in the beauty industry.

It’s recognized as a pioneer in Halal skin care, makeup, and fragrance products, such as the best-selling Exclusive Matte Lip Cream.

This lip cream has a velvety texture and is super easy to apply. It feels light on the lips and is delicately scented. It’s available in 18 flattering shades and leaves a non-sticky matte finish.

The lip cream contains colour-binding pigments that make it long-lasting and smudge-proof.

Get your Wardah Exclusive Matte Lip Cream at

6. Ephyra Cosmetics

Bestseller: Ephyra Lips Cream-to-Matte Lip Color

Ephyra Lips Cream-to-Matte Lip Color - Lipstick Brands Malaysia

Ephyra is a proudly Malaysian brand with global quality products, like the Ephyra Lip Color.

Available in 14 gorgeous shades, this lip cream is enriched with collagen, vitamin E, and jojoba oil to keep your lips plump and moisturised.

This lip color goes on with a creamy texture but dries matte. It’s got a smooth and velvety finish and it’s very buildable.

It’s durable but not waterproof, so you may need to reapply a few times for all-day wear. It’s non-sticky and non-greasy, and feels light on the lips. You may find it difficult to buy just one.

Get your Ephyra Lips Cream-to-Matte Lip Color at

7. Laneige

Bestseller: Laneige Layering Lip Bar

Laneige Layering Lip Bar - Lipstick Brands Malaysia

Laneige is one of South Korea’s most popular cosmetics brands. It puts high value on skin hydration, which is something that you’ll also get with the Laneige Layering Lip Bar with its Moisture Wrap technology.

This product features six colours in one lipstick, and gives you full, moisturised lips with natural colour gradation.

This layering lip bar is great for those who want to achieve the gradient lip effect but find it difficult to do so. It’s available in 20 variants, all in shades of pink, coral, beige, and red. It’s got intense colour payoff and is long-lasting.

It contains a high-viscosity volumising resin that gives lips a dewy, radiant gloss, making them look full yet natural, with a soft matte finish. The colour contrast from the different colours produces a visually volumising effect.

Get your Laneige Layering Lip Bar at

8. Focallure Cosmetics

Bestseller: Focallure Easy to Wear Long Lasting Matte Lipstick

Focallure Easy to Wear Long Lasting Matte Lipstick - Lipstick Brands Malaysia

Focallure produces quality cosmetics at pocket-friendly prices, making it great for beginners who are just beginning to explore the wonderful world of makeup, and those who simply want to grow their makeup collection without breaking the bank.

The Focallure Easy to Wear Long Lasting Matte Lipstick has gotten a lot of attention because of its price, wide range of available shades (19 colours), and quality formulation.

This lipstick is creamy, pigmented, and has an impressive colour payoff. The crayon shape makes it easy to apply. It leaves a lightweight matte finish that is non-drying, non-caking, and non-fading.

Get your Focallure Easy to Wear Long Lasting Matte Lipstick at

9. Bioaqua

Bestseller: Bioaqua Velvet Matte Moisturizing Lipstick

Bioaqua Velvet Matte Moisturizing Lipstick - Lipstick Brands Malaysia

Bioaqua was founded in 2009 and is known for its range of skin care products. It has expanded to include makeup, such as the Velvet Matte Moisturizing Lipstick, of which there are currently six shades to choose from.

This budget-friendly lipstick has a smooth, velvety texture and a matte finish that’s lightweight and comfortable to wear. It’s richly pigmented and waterproof, providing long-lasting and full coverage.

It contains avocado oil for nourishing and softening the lips, beeswax for adhesion and added smoothness, licorice to lighten the skin, vitamin E for preventing pigmentation and promoting skin absorption, and pear extract for added nourishment.

Get your Bioaqua Velvet Matte Moisturizing Lipstick at

10. Silkygirl

Bestseller: Silkygirl Matte Junkie Lip Cream

Silkygirl Matte Junkie Lip Cream - Lipstick Brands Malaysia

Silkygirl, launched in 2005, is a brand that caters primarily to teens and young adults, but its personal care products can be enjoyed by anyone.

The Matte Junkie Lip Cream is one of its bestsellers, loved by many for its easy application, matte finish, and colour payoff.

This lip cream is lightweight, fragrance-free, paraben-free, and is not tested on animals. It’s long-lasting and transfer-resistant, requiring minimal touch-ups.

It’s available in five shades, all rich and highly pigmented, and extremely wearable for everyday use.

Get your Silkygirl Matte Junkie Lip Cream at

11. Jezzamour Cosmetics

Bestseller: Jezzamour Luxury Matte Lipstick in Red Velvet

Jezzamour Luxury Matte Lipstick in Red Velvet - Lipstick Brands Malaysia

Jezzamour, another homegrown brand, is based in Kuala Lumpur. Its primary product is the Luxury Matte Lipstick, which is Halal certified and available in 12 colours such as the top-selling Red Velvet.

All of the Luxury Matte Lipstick shades have a powdery soft matte effect and are dermatologically tested to be non-irritating.

This lipstick has a lightweight, non-drying, and long-wearing formula that is free from parabens, fragrance, and heavy metals. It is not tested on animals and is vegan-friendly.

It contains avocado oil and pomegranate oil, which are rich in vitamins, minerals, essential fatty acids, and antioxidants.

Get your Jezzamour Luxury Matte Lipstick in Red Velvet at

12. Estee Lauder

Bestseller: Estee Lauder Pure Color Love Lipstick

Estee Lauder Pure Color Love Lipstick - Lipstick Brands Malaysia

The Estee Lauder brand is synonymous with luxury and quality. Its Pure Color Love Lipstick guarantees those and more, because this product lets you mix and match different shades.

You can use one shade for your top lip and another for the bottom lip and then press your lips together to create your own lipstick blend.

The non-drying, smooth-gliding formula of this lipstick contains mango, pomegranate, and acai oils to lock in moisture.

There are more than 20 shades to choose from, each falling into one of four texture categories: Ultra Matte, Edgy Creme, Shimmer Pearl, and Cool Chrome.

Get your Estee Lauder Pure Color Love Lipstick at

13. Clinique

Bestseller: Clinique Pop Lip Colour + Primer

Clinique Pop Lip Colour + Primer - Lipstick Brands Malaysia

Clinique is actually an Estee Lauder brand and is primarily known for its range of premium skin care products. The brand’s cosmetics are pretty impressive too. Its Pop Lip Colour + Primer has become a bestseller, loved for its shimmer and satin finishes.

This product is actually a smoothing primer and lipstick in one, and effectively keeps lips nourished and moisturised without you needing to apply lip balm first. It has a light yet luxurious formula with good colour saturation, and a wear time of up to 8 hours. There are 11 variants to choose from, and you can mix and match all of them to really make your lips pop.

Get your Clinique Pop Lip Colour + Primer at

14. Avon

Bestseller: Avon Simply Pretty Color Magic Lipstick

Avon Simply Pretty Color Magic Lipstick - Lipstick Brands Malaysia

It’s quite common in Malaysia to grow up knowing an Avon Lady, and there’s a good chance you got your first cosmetics from her.

Well, Avon is still going strong and continues to provide consumers with affordable products of quality, such as the Simply Pretty Color Magic Lipstick, which amazes us to this day.

It’s far from the first color-changing lipstick in the market, but it’s definitely one of the most loved, thanks to its timeless and indeed, magical appeal.

It’s available in eight colour-changing variants. This lipstick reacts with your skin chemistry to give off your own personal shade, but the general changes are the same--yellow turns to coral, green turns to rose, blue turns to a berry colour, and so on.

This colour-changing lipstick glides on smoothly with a light sheen and dries to a semi-matte finish with a bit of a shimmer.

Get your Avon Simply Pretty Color Magic Lipstick at

15. MAC

Bestseller: MAC Powder Kiss Lipstick

MAC Powder Kiss Lipstick - Lipstick Brands Malaysia

MAC is one of the biggest cosmetics brands in the world, and its lipsticks are among the most popular.

The Powder Kiss Lipstick line is one of its bestsellers, favoured by many for its creamy texture, matte finish and soft focus effect when you blur out the edges.

It is moisturising and doesn’t dry out lips, which is a common problem with matte lipsticks. It’s easy to apply and is comfortable to wear because of its light weight, similar to a lip balm. It comes in 21 gorgeous shades.

Get your MAC Powder Kiss Lipstick at

Lipstick Brands Malaysia

As lipsticks are applied on our lips, it is important to make sure that the lipstick is made of safe ingredients. Avoid lipsticks that consist of lead and other toxic heavy metals. Nowadays there are organic lipsticks that are free from gluten, dyes and preservatives.

So what do you think of these top lipstick brands in Malaysia? Do you have a favourite lippie? What’s your go-to shade for everyday use? What’s the boldest shade you’ve worn?

If you’re looking to try a new makeup brand or lipstick, we hope this list of the best lipstick brands in Malaysia proves useful. Happy shopping and let us know what you bought!

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